Apgujeong Rodeo Street

Apgujeong Rodeo Street, sometimes called Seoul's 'Beverly Hills', is a shopping street in Gangnam a few steps from Apgujeong Rodeo Station on the Bundang Line. Wealthy young people once cruised here in sports cars. Today it has high-end boutiques such as Chanel, local designer shops, hair salons and restaurants, with affordable designer goods in the side streets. Colorful Gangnamdol art dolls stand along K-Star Road, and at the Saturday Nori Market shoppers buy directly from fashion designers.